Indiana-Indianapolis Law Changes Name, Enhances Brand Confusion

After a $24 million dollar gift from Robert McKinney, IU-I Law is now the Indiana University Robert H. McKinney School of Law.  As I noted over at Leiter,  given that geographical location is now out of IU-I's name, this makes the two Indiana University law schools distinguishable only by the name of the donor.  I'm guessing this will cause some degree of brand confusion (and I wonder if the folks at the two campuses have differing views about the desirability of this confusion.) 

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