Thomson-Reuters, having abandoned its law school casebook division, apparently feels free now to alienate law schools and law professors. Its Superlawyers division has announced plans to create law school rankings this year. Naturally, this is good news for those prospective students and faculty who find navigating the Cooley rankings unduly complex.
This is a great idea – expanding an established brand platform to include rankings. Each ranking could emphasize values relevant to the brand. Can a Brooks Brothers ranking be far away?
If it's like their regular Superlawyers issue, it will involve begging and pleading a critical mass of firms to recommend a school as a "Superschool," and then paying an exorbitant ad fee to place a tasteful half page ad with the best looking faculty members.
Actually, I wouldn't half mind seeing that.
Maybe they can also do a SuperNotLawyers ranking for schools that place more than 15% of their JDs in "JD-advantage" positions or other graduate programs.
Superlawyers has had rankings of which schools produce the most of their superlawyers for years. Here is an example.
http://www.superlawyers.com/toplists/lawschools/new-york-metro/2012/