Hostess pastries are back, now as an in-house brand for Wal-Mart. As of today, Twinkies hit the first Wal-Mart…and they'll be in thousands of stores by Sunday. I trust that at least a few of our allegedly high-brow, locavoracious, Wal-Mart hating readers will make the pilgrimage to the House that Sam Built in the next few days to stock up on those death-encouraging, Kessler-enraging, artificially flavored, colored, and textured treats.
But what about those of us who were never really taken by the Twinkie? Those of us who prefer chocolate style junk food treats? Don't despair! It appears that Ho-Ho's, Cupcakes, Zingers and Suzy-Q's will arrive later this summer. With Sno-Balls coming in the fall, presumably in time to mock those disgusting, cold, and flavorless "genuine" snowballs.
Of course, Wal-Mart wasn't the inevitable caretaker of Hostess. It could have gone to the nation's largest retailer of pastries, after all. A Zinger and a tall Kati Kati anyone?
Image: Zingers from those halcyon days of Dolly Madison Bakery, before being acquired by Hostess.
Sno-Balls? Good lord, why?
And it is not high-brow to avoid Walmart, simply a decent response to bad corporate behavior. I, for one, will continue to shop elsewhere.
Bob Strassfeld
How could you overlook another Hostess delicacy, Mickey's Banana Flips?
I admit to being a Sno Ball lover, although the place of Sno Balls in my current limited-calorie eating program will be a small one. Nevertheless, bring 'em on.
SNO BALLS RULE! CAN'T WAIT!!
Don't like SNOBALLS but I love HOHOS!!! What is a banana flip? I also like ding dongs and susie Qs! Hope HOHOS are out soon. AMazon is selling them for 50!! GEEZ!!!
Vanilla Zingers are the best!
It's too bad that Bimbo Bakeries didn't buy Hostess. That way Bimbo would make Ho-Ho's.